The lack of a full-fledged approach to managing and enhancing the overall brand reputation.
HGS Interactive took a holistic approach to brand reputation. They collaborated with PR and Legal, used social media to gauge sentiment, and proactively managed it, especially during product launches.
Collaboration with PR and Legal teams to safeguard brand reputation while proactively addressing reported accidents and negative reviews.
Gained access to top industry Facebook groups for valuable insights and actively engaged in discussions.
Dedicated extensive effort and ../resources to cultivating positive sentiments, and focused on fostering a favorable atmosphere during product launches.
The success of the project lies in the synergy between customer experience and marketing. Better resolution means better customer sentiment, which also means that every dollar spent on social is amplified, not diminished – by poor customer experience.
Crises were averted with diligent reporting of events and proactive crisis alerts
Increase in positive sentiments on relevant Facebook Groups
Enhancement in marketing efficiency by leveraging a comprehensive and in-depth analysis of our competitors
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