The client, a leading telecommunications company, having established itself as a major player across several continents, including Europe, Africa, Asia, and Oceania had been facing high service costs and missed lead opportunities, which were adversely affecting profitability and growth.
HGS Interactive offered a comprehensive end-to-end social commerce solution that resolved the company’s lead generation problems and enhanced its cost savings significantly.
Implemented a meticulous Customer Relationship Management (CRM) system.
Focused on prompt query resolution to maintain high Net Promoter Score (NPS) and improve online reputation.
Successfully used social media platforms for lead generation and revenue optimization.
Utilized top-tier social listening tools to gain customer insights.
The success of the project lies in the synergy between customer experience and marketing. Better resolution means better customer sentiment, which also means that every dollar spent on social is amplified, not diminished – by poor customer experience.
cost reduced by filtering 7,000 non-actionable posts
growth in leads
crisis and influencer monitoring implemented
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