• Strategy & Consulting
  • Digital marketing
  • Customer experience
  • Social CRM
  • Work
  • Home
  • About Us
  • Key People
  • Our Culture
  • Blog
  • In The News
  • Join Team
  • Contact Us
HGS-Interactive-Logo
toggle menu

Client Situation:

India's leading media house is a media conglomerate , which owns multiple local and regional TV channels in India. Their TV content is spread over various genres and is available in a multilingual format. India's leading media house was looking for a partner who could create an engaging consumer experience across voice, email and social media.

What We Did:

HGS Interactive delivered a unified consumer experience strategy covering voice, email and social interactions through an integrated social command center. Our deep knowledge in social media and India's leading media house content, allowed us to set up a strong team of community managers, to engage consumers across India. The 32 member team drives the conversations for India's leading media house and creates a seamless experience for all users.

We leveraged analytics, provided by the SalesForce tool, to obtain valuable insights into trending topics, plots, consumer concerns. We compile these insights on weekly basis, which helps India's leading media house repurpose their online content for marketing and consumer responses.

Outcome for the Client:

  • Consumer satisfaction index grew by 2% in the last 3 months. (Individual survey done by India's leading media house across a sample of consumers)
  • Content repurposing has increased significantly due to better insights into consumer issues and responses.
  • Consumer response turn around time has improved by 13% in the last 3 months.
Read More +
  • Facebook
  • Twitter
  • Linkedin
  • Google Plus

Explore

  • About Us
  • Key People
  • Our Culture
  • Blog
  • Join Team

Our Services

  • Strategy & Consulting
  • Digital marketing
  • Customer experience
  • Social CRM

Contact Us

  • +91 022 6791 4001
  • info@hgsinteractive.com
All content and design copyright © HGS Ltd. | Website by HGS Interactive an Interactive agency
Privacy Policy & Terms of Use | Sitemap