Industry
Food & Beverage Services
Driving Engagement and ROI for Aramark Refreshments
Challenges
Low Search Visibility and Inefficient Paid Campaign Performance
Aramark Refreshments needed to improve online visibility and lead generation in a competitive B2B market. Outdated website content, technical SEO issues, and platform limitations were impacting search performance and user engagement. At the same time, paid search campaigns lacked structured targeting and clear revenue attribution, making it difficult to maximize marketing ROI.
Solutions
Integrated SEO & SEM Optimization Strategy
A combined SEO and SEM strategy was implemented to improve performance and drive measurable outcomes by HGS Interactive. The website was migrated to a more scalable platform, technical SEO issues were resolved, and content was optimized to align with user search intent. Tracking and analytics were strengthened using Google Search Console, Google Analytics 4, and Google Tag Manager. Paid search campaigns were restructured with refined keywords, negative keywords, audience-focused ad copy, and optimized ad scheduling to improve targeting and efficiency.
Outcomes
The strategy delivered strong results, driving higher organic leads, increased new user sign-ups, improved ROAS, and notable growth in overall traffic and engagement.
64.4%
increase in leads from organic search
112%
growth in new user sign-ups
1173%
ROAS from optimized paid campaigns
Significant Growth
in traffic, engagement, and organic revenue
NYC – Chicago – Austin – London – Mumbai