Industry
Paints
Celebrating 100 Years of Berger Paints India with CGI Storytelling
Challenges
Honouring 100 Years in a Digital-First World
As Berger Paints India approached its centenary year, the brand faced the critical task of celebrating a 100-year legacy in a way that resonated across diverse stakeholder groups. While investors and long-time customers recognised Berger’s heritage and trust, younger, digital-native audiences engaged more with dynamic, entertaining formats and were less connected to the brand’s history. The idea was to create a unifying brand narrative that honoured Berger’s century of integrity and innovation, while making the milestone relevant, relatable, and shareable in today’s cluttered digital landscape.
Solutions
Bringing 100 years alive with CGI storytelling
Developed a breathtaking CGI video set against the iconic Howrah Bridge on the Hooghly River – symbolising resilience, creativity, and Berger’s Kolkata roots.
Incorporated a grand reveal with the “Berger 100 Years” celebratory banner unfurling, echoing the brand’s message of “100 Years of Trust.”
Amplified distribution through a 10-day performance marketing campaign and curated content aggregator pages across Facebook, Instagram, LinkedIn, and X.
Focused on relatable, shareable, and engaging storytelling that seamlessly blended legacy with innovation, tailored for younger audiences.
Outcomes
The centenary campaign evoked pride among long-standing stakeholders while sparking fresh conversations with younger audiences. By combining iconic imagery with cutting-edge CGI and leveraging a sharp distribution strategy, Berger successfully transformed its 100-year milestone from a corporate celebration into a culturally resonant, digitally shareable moment.
52.5%
52.5 million total impressions generated
28.8 Mn
28.8 million engagements, including likes, shares, and comments
28.6 Mn
28.6 million video views secured during the campaign
12%
Positive sentiment increased by 12%, with most feedback being favourable
NYC – Chicago – Austin – London – Mumbai