Industry

EV Retail / Automotive

Drove Brand Transformation For An Automobile Giant

Challenges

Reputation & Communication Challenges

The lack of a full-fledged approach to managing and enhancing the overall brand reputation.

Solutions

Modernised Social Strategy & Scalable Operations

Holistic Reputation Strategy

HGS Interactive took a holistic approach to brand reputation. They collaborated with PR and Legal, used social media to gauge sentiment, and proactively managed it, especially during product launches and fatalities.

Crisis Management

Customer complaints, dealership or vendor-related issues, and accident-related feedback were addressed promptly and sensitively. All external communications were routed through the brand’s Single Point of Contact (SPOC) to maintain consistency and accountability.

Listening Insights

Implemented a comprehensive social listening strategy to gather actionable insights across platforms. This included platform-wide sentiment analysis to gauge public perception, along with vertical-specific trend tracking across key areas such as automobiles, dealerships, vendorship, and logistics. The team also focused on early identification of delivery delays and recurring systemic issues to flag potential reputation risks.

Competitive Benchmarking

Conducted to assess the brand’s positioning against industry peers and identify opportunities for differentiation.

Social Media Insights

Leveraged access to leading Facebook groups to derive meaningful insights and information.

Positive Sentiment Cultivation

Dedicated extensive effort and resources to cultivating positive sentiments, and focused on fostering a favorable atmosphere during product launches and fatalities.

Outcomes

Strengthened the brand reputation through proactive sentiment management and consistent crisis response. Established a data-driven approach to build trust, enhance customer confidence, and drive long-term brand equity.

3 Crises

3 Crises were averted with diligent reporting of events and proactive crisis alerts

15%

15% Enhancement in marketing efficiency owing to intelligent listening 

80%

80% Increase in positive sentiments

What Makes Us Your Strategic Partner?

Take a Look at Our Capabilities

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