Industry
EV Retail / Automotive
How AutoEVmart Charged Up Leads and Cut CPL
Challenges
Overcoming B2B Visibility & Lead Generation Gaps
AutoEVmart faced several performance marketing challenges, including a high drop-off between lead generation and actual store conversions, lack of geo-relevant targeting especially in Tier II and III cities, and rising cost-per-lead (CPL) due to generic campaign structures and creatives. Moreover, the brand’s digital efforts were largely limited to top-of-funnel lead generation, with minimal focus on nurturing consideration or leveraging retargeting to drive conversions.
Solutions
Targeted Digital Strategy to Drive Qualified Demand
To address these gaps, a full-funnel performance marketing solution was proposed by HGS Interactive. This included awareness campaigns through Google Display, Meta, and YouTube; consideration-focused strategies via SEO, Google Search Ads, and targeted product content; and conversion-driven efforts using Meta Lead Gen Ads, Google Performance Max campaigns, and geo-targeted offers with custom landing pages.
Smart segmentation, lead scoring, dynamic creative optimization, and vernacular content further enhanced audience relevance. Additionally, a regional push through GMB and WhatsApp integration supported hyperlocal engagement and store footfall.
Outcomes
Strengthened sales pipeline by bridging the gap between online leads and offline conversions. Positioned AutoEVmart as a trusted EV retailer in high-potential emerging markets.
35,000
leads generated in one year with consistent monthly flow.
233%
reduction in Cost Per Lead (CPL) achieved within six months
>55%
conversion rate from leads to test drives nationwide
ROAS
optimization through inventory-led lead management and ad scaling
NYC – Chicago – Austin – London – Mumbai