Industry
Healthcare
A Unified Digital Experience for Better Care Access
Challenges
Fragmented sites and complex language led to user drop-offs
NewYork-Presbyterian struggled to retain visitors as patients found the site difficult to navigate and the medical language too technical. With 200+ websites and 100,000+ pages creating silos, users often abandoned searches instead of booking appointments. Departments lacked control over content, and limited multimedia tools reduced engagement.
Solutions
Unified platform with simple, patient-friendly content
HGS streamlined 200+ websites into a single platform using Oracle WebCenter Sites with customizable workflows. Content was simplified into patient-friendly language, while a “create once, publish everywhere” model improved consistency and speed. Departments gained autonomy, and interactive tools enhanced user experience and engagement.
Outcomes
Transformed social channels into revenue drivers with seamless conversational commerce. Strengthened brand trust and loyalty through authentic, always-on community engagement.
50%
50% more online appointments
200+
200+ sites unified under one brand
40%
Content published 40% faster
Better Navigation
Longer visitor sessions with better navigation
NYC – Chicago – Austin – London – Mumbai