Social Media Strategy in a nutshell
If your business has a social presence and your audience is on social media, you need a social media marketing strategy. HGS Interactive offers social media services that are personalised to your brand and niche audience. We work alongside your internal teams and stakeholders to develop marketing campaigns that resonate with your customers and help attract new leads based on research and data.
Our marketing services cover the development of strategy and implementation of content plans including brand voice development, monthly calendars and the production of copy, creatives and video. Our team is fully equipped to handle ad-hoc content updates and crisis communications. As HGS Interactive as your social media strategy partner, you are backed with a global agency promoting your brand.
How our social media strategy gives you a competitive edge
A social media strategy helps establish deeper relationships with customers.
Social media advertising helps generate new leads and increase customer loyalty.
We use social media listening tools to identify and target the right influencers for your business.
Social sentiment is tracked across all social channels to estimate the effectiveness of our plans.
A strong social media presence drives traffic to your website, ultimately increasing brand awareness.
A social media strategy helps discover untapped markets and audiences.
Our Social Media Marketing Services:
We collaborate closely with our clients to make innovation happen! We can help you understand how to position your brand, set marketing objectives, outline a channel strategy and identify growth opportunities.
We draw valuable insights from competitive benchmarking, which allows us to set feasible goals, identify opportunities, discover growth points and compare the brand's performance against industry standards.
We help define your content strategy through strong content pillars and ideas, creating a monthly content calendar with effective content and keywords. This is kept in alignment with the brand’s tone of voice to create a cohesive brand image and drive engagement.
Continuous optimisation is imperative when it comes to digital campaigns in order to improve performance. Our team helps identify areas that need better optimisation and also look for newer areas to focus on.
While the world scrambled to cope with the unprecedented changes, we quickly adapted to it, striking a fine balance between what worked for the brands before and what needs to be done not just to stay afloat but to also succeed in the new normal. We believe that it is all about responding, recovering and thriving!
Why can’t my in-house team develop a digital strategy?
A generic social strategy may prove ineffective without understanding what type of social content drives engagement and conversions. Businesses need to adopt customised solutions that target their audience to achieve the desired results. HGS Interactive can help you with that!
What social media platforms should my business use?
There are several factors that need to be taken into consideration. HGS Interactive can help gauge which platforms can suit your business needs and build campaigns specific to them for the right outcomes.
What is your social media strategy process?
Social media is like a vast ocean that can be difficult to navigate. Rest assured our social strategists at HGS Interactive understand the brand, the medium and its consumers. They can create custom strategies using unique tools to boost your business, turning conversations into conversions and yielding quality leads.