SOCIAL ENGAGEMENT

Real-Time Social Care & Brand Impact for Retail & Restaurants

Deepen audience engagement and build brand trust through a holistic, strategic approach in social media — making an impact on every store, product, and customer.
SOCIAL ENGAGEMENT

Real-Time Social Care & Brand Impact for Retail & Restaurants

Deepen audience engagement and build brand trust through a holistic, strategic approach in social media — making an impact on every store, product, and customer.

HGS Social Enagement Impact

Reputation & Scale

0 M

Customer Engagements

processed annually (Retail)

Operational Performance

0 %

Productivity Increase YoY

resolving inquiries annually (QSR)

Contuinity

0 /7

Always-On Brand Coverage

and crisis monitoring

Your front line is no longer your stores — it’s your social channels. Customers expect human, accurate answers in minutes, not days. Without early detection and coordinated care, negative sentiment spreads and crises escalate.

What We Do

HGS turns social care into a reputation safeguard and loyalty
multiplier for retail-grade volumes:

Care

Always-on community management and social care with clear playbooks, routing by intent, and defined escalations to CX, PR, and Store Ops.
sentiment-icon

Sentiment

Live perception by store and product/category, with early-warning signals and competitor context; SKU views where data is available.

listening-icon

Listening

Owned and earned conversations turned into usable signals—trend and risk detection, consistent tagging, and weekly deltas that drive change.

From Signal To Resolution

Listening

Sentiment

Monitor owned and earned conversations to capture VOC, emerging topics, and sentiment by location and category, including crisis, launch and cultural-moment listening.
Prioritize

Prioritize

Applied AI with human‑in‑the‑loop detects intent (delivery issue, store service, damaged goods), elevates high‑risk mentions, and routes to the right workflow or team.
Resolve

Resolve

Your customers receive brand‑safe, culturally accurate responses from trained social care specialists, with clear escalation paths into PR, CX, and store operations.
Learn

Learn & Improve

Structured tagging and analytics convert conversations into insights that reduce escalations, improve CX, and guide operational fixes.

HGS Social Care & Listening

Crisis Listening & Reputation Monitoring

Detect and contain risks before they spread

Intent Detection & Routing

Classify retail/QSR issues and send work to the right owner fast

Brand Voice & Culturalization

Consistent, on‑brand responses across regions and store pages

Sentiment & Trend Analytics

Store/product insights (SKU where data is available) plus benchmarking

Community Management Operations

Playbooks, QA, SLAs, case management, and coaching

18–24‑Hour Monitoring

Program‑based coverage with surge readiness for peak seasons

Outcomes & KPIs

We align social servicing to measurable business objectives—retention, advocacy/NPS, and revenue protection—so Marketing and CX can secure budget and cross‑functional support.

Response Time (average; P95) and Resolution Time

Sentiment Delta (overall and by store/product)

First Response Rate and First Contact Resolution

Case/Escalation Deflection and avoided PR incidents

Owned Response Rate and Coverage

Loyalty Signals (reduced repeat contacts; advocacy lift)

CASE STUDY

Turning peak-volume social moments into fast, confident customer wins at massive scale

CASE STUDY

Building deeper customer connections that convert engagement into long-term value

Baselines and target KPIs are set up front; progress is reviewed on a fixed cadence (e.g., a 90‑day proof window) before scale decisions.

Social care built for your existing stack

Programs are designed collaboratively around tools already in place. The flow connects listening, routing, resolution, and reporting under existing controls. Where permitted, secure data joins add order and loyalty context to enable prioritization and personalization.

GET STARTED

Social Care & Sentiment Assessment

See exactly where you stand, and where you’re losing ground. Your tailored assessment delivers:

Request a free social assessment today

Resources

Listening-led social care: The operating model retail needs

Listening-led social care: The operating model retail needs

Retail and QSR brands drive growth at scale when public social signals turn into resolved cases and drive positive community sentiment lift.
Uncovering Business Insights on Social Through Deep Listening

Uncovering Business Insights on Social Through Deep Listening

In today’s digital marketplace, customers are constantly talking about brands, products, and experiences online. Social media has not only transformed how people connect but also
Why social is now retail’s biggest growth engine

Why social is now retail’s biggest growth engine

For years, the playbook for growing a retail brand was pretty straightforward: open more stores, fine-tune your product displays, run some digital ads, and count on your website to do the heavy lifting.
Top social media trends businesses cannot ignore in 2026

Top social media trends businesses cannot ignore in 2026

In today’s hyper-connected digital landscape, enterprise brands face a fast-moving, competitive environment where consumer preferences, technological innovation, and platform dynamics evolve rapidly.

Retail and QSR brands drive growth at scale when public social signals turn into resolved cases and drive positive community sentiment lift.

In today’s digital marketplace, customers are constantly talking about brands, products, and experiences online. Social media has not only transformed how people connect but also

For years, the playbook for growing a retail brand was pretty straightforward: open more stores, fine-tune your product displays, run some digital ads, and count on your website to do the heavy lifting.

In today’s hyper-connected digital landscape, enterprise brands face a fast-moving, competitive environment where consumer preferences, technological innovation, and platform dynamics evolve rapidly.