Social Media Strategy

Social Media Strategy in a nutshell

If your business has a social presence and your audience is on social media, you need a social media marketing strategy. HGS Interactive offers social media services that are personalised to your brand and niche audience. We work alongside your internal teams and stakeholders to develop marketing campaigns that resonate with your customers and help attract new leads based on research and data.

Our marketing services cover the development of strategy and implementation of content plans including brand voice development, monthly calendars and the production of copy, creatives and video. Our team is fully equipped to handle ad-hoc content updates and crisis communications. As HGS Interactive as your social media strategy partner, you are backed with a global agency promoting your brand.

Retail

Case Study

Digital innovation for India's most inventive paints company

Berger Paints India is India’s 2nd largest paint company with a strong presence across the country through their factories, stores and dealer network. They also have their own painting service called Express Painting and eCommerce presence as well.

Check out the Case Study

Benefits

How our social media strategy gives you a competitive edge

A social media strategy helps establish deeper relationships with customers.

Social media advertising helps generate new leads and increase customer loyalty.

We use social media listening tools to identify and target the right influencers for your business.

Social sentiment is tracked across all social channels to estimate the effectiveness of our plans.

A strong social media presence drives traffic to your website, ultimately increasing brand awareness.

A social media strategy helps discover untapped markets and audiences.

Our Social Media Marketing Services:

Innovation And Strategy Consultation

We collaborate closely with our clients to make innovation happen! We can help you understand how to position your brand⁠, set marketing objectives⁠, outline a channel strategy and identify growth opportunities⁠.

Benchmarking Against Competition And Peers

We draw valuable insights from competitive benchmarking, which allows us to set feasible goals, identify opportunities, discover growth points and compare the brand's performance against industry standards.

Content Strategy

We help define your content strategy through strong content pillars and ideas, creating a monthly content calendar with effective content and keywords. This is kept in alignment with the brand’s tone of voice to create a cohesive brand image and drive engagement.

Growth Reevaluation And Ongoing Optimisation

Continuous optimisation is imperative when it comes to digital campaigns in order to improve performance. Our team helps identify areas that need better optimisation and also look for newer areas to focus on.

Business in The New Normal

While the world scrambled to cope with the unprecedented changes, we quickly adapted to it, striking a fine balance between what worked for the brands before and what needs to be done not just to stay afloat but to also succeed in the new normal. We believe that it is all about responding, recovering and thriving!

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FAQ

What social media platforms should my business use?

There are several factors that need to be taken into consideration. HGS Interactive can help gauge which platforms can suit your business needs and build campaigns specific to them for the right outcomes.

What is your social media strategy process?

Social media is like a vast ocean that can be difficult to navigate. Rest assured our social strategists at HGS Interactive understand the brand, the medium and its consumers. They can create custom strategies using unique tools to boost your business, turning conversations into conversions and yielding quality leads.

Speak to us about your business challenges.

Share your social media roadblocks and we will show you how we can address them. While we take care of generating ROI through your social strategy, you will be able to focus on your business plans and goals. Just experts doing what they do best!

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