About the client:
Our client is an ultra-modern hospital that is internationally acclaimed for world class medical services, covering all specialties and diagnostics.
What We Did:
How HGS delivered:
- On the keyword side, we analyzed terminology used in the healthcare industry, dug into large volumes of keyword data, and analyzed search/industry trends. We targeted keywords that had a high appeal to healthcare searches, creating and growing a whole new healthcare audience for Hinduja Hospital.
- HGS Interactive helped Hinduja Hospital develop relevant content initiatives to improve their site's on page optimization which helped build brand awareness, and increased the site's authority with the search engines.
- We derived a comprehensive content marketing SEO strategy to consistently build new content and drive more organic search traffic to the site.
Outcome for the Client:
How the business transformed over 2013 to 2014:
- Organic search traffic Increased by 15%
- Mobile traffic increased by 70%
- Percentage of returning visitors went up by 22%
- Online consultation increased by 15%
- Popularity on social networks increased by 25% every week
- Weekly social media reach is over 215,000 people with 6,000 weekly impressions