Gulf Oil India required an independent new website for their India operations and approached us for the same. Standardisation of brand communication was required throughout the website with information on distributors and a platform to showcase new products. HGS Interactive was also asked to convert its "Product Digest" into an online experience without disturbing the look and feel of its tradition catalogue.
What We Did:
HGS Interactive designed a new CMS website for Gulf Oil India, which was fully SEO enabled. For the catalogue, HGS Interactive studied previous off-line processes and brand audit results proposed that the Product Digest be developed as a web based application to deal with location based differences. Distributors could now log in to the intranet and select only the products they need and generate a customised "digital product digest".
- The CMS was tailored as per requirements and developed using the latest technology.
- CMS enabled website admin to update/add/delete products, location information and other relevant information.
- An emphasis on the workforce, showcasing their work and activities to build a feeling of community.
- Testimonials feature added to showcase employee testimonials.
Oil Recommendation Tools:
Interactive tools like Oil and product recommendation tools and functionalities were integrated in the website.
The ability to add/edit/update dealer locations for Gulf Oil products was added to easily add and change information independently.
A special page was created for the showcasing of the brand ambassador to add a personal touch and connection for the brand.
A special video gallery was built, called TVC Gulf, which showcases relevant media, such as documentaries, campaigns, products and more.Website