Fullerton is a leading financial services company in India. They were looking to revamp there site and generate more business leads for personal and Business loans.
What We Did:
HGS Interactive strategized the website user experience and built an Omni channel lead generation engine for Fullerton. We defined the consumer journey and delivered engaging campaigns for Fullerton, which leveraged search. PPC and display mediums.
Outcome for the Client:
- An Omni channel, device agnostic website was created for Fullerton, which drove incremental visits.
- The engaging website content and the lead conversion engine grew qualified leads by 18.6%; for the personal loan section (YoY comparison ^)
- Business loan leads grew incrementally by 41% in a span of 2 years (YoY comparison ^)