Started in Britain during the 1990's, Carrot Banana Peach is a company that is committed to using materials sourced from nature to create sustainable eco-centric yoga clothes for men and women.
What We Did:
For on page optimization, we created a blueprint to enable customer acquisition through organic search.
- Search Optimized Product Page Content
- Readable URL's
- Simplified & Improved Checkout Process
- Mobile-Optimized Website
- Improved Conversion Funnels
- CTA Optimization
For on page content we shortlisted keywords and phrases based on consumer intent and targeted them based on propensity to convert.
This allowed us to review keyword and content performance across multiple categories and products.
Outcome for the Client:
Improved website's overall search ranking across categories and products.
- Website visits increased by 148%
- Total website traffic increased by 22% in last quarter of 2014
- New visitors increased by 30% in last quarter of 2014
- 60% of all visits are from mobile devices, due to the optimized design.