It has been a while now since wearable technology was launched to the public, but to our great surprise it still hasn’t achieved much mileage in terms of desirability, despite the tremendous buzz created around it by various news and media outlets. The good news is that trade analysts predict that the size of the wearable device market will rise from $1.4 billion in 2013 to $19 billion in 2018. Meanwhile, we are all waiting for that one product that will completely change the market for wearable technology.
What wearable technology needs the most right now is enthusiasm towards it from the consumer more than the hype in the market. Currently, there is a lack of clarity about these products and the focus is more on the brands launching these items which are hampering the sales. This entire concept of brands dominating over devices is how the wearable technology market looks like at the moment. The name of the brand might carry aspirational value for the device but ideally, the aim should be to make this technology mainstream.
The key factor now is to make these wearable devices desirable, obtainable as well as useful. The devices need to be sleek, stylish and should fit in with the here and now. It should stir the consumer’s interest to an extent that it becomes an accessory they not just want, but need. It should blend seamlessly into a user’s life and not merely remain an aspirational object. It must also be accessible to the public at large and not be an elitist, unobtainable and purely aspirational product. The big players seem to be working on this and Intel is already partnering with fashion powerhouses like Barney’s New York, the Council of Fashion Designers of America and Opening America to create design-forward wearable technology that is functional, cool and chic.
There is still some confusion around the wearable technology phenomenon and the risk is that the consumer might not be able to comprehend the need and necessity for these devices. So, the focus should be on educating the consumer on the features and benefits of this technology, so they can shed their resistance towards the idea and be open to integrating it into their lives. As Apple reveals its much awaited wearable device, we can perhaps be hopeful of coming across a revolutionary interface which will make people fall in love with it.