The SEO industry has seen major improvements in local search this year and it was something that was required to improve the listings of local results. It can be a little tricky to understand the dynamics of improving local rankings but the smart way to start off is by listing your business on the Google Places page. Google Places helps consumers in making informed decisions globally by listing local businesses around them. The real task, however, is getting your Google Places listing correct and that is a little process driven. So, here we are trying to list out three things that you need to keep in mind to get your Google ranking right.
Choose your Category Association Wisely: Once you list your business and it has been verified by Google, you get the chance to associate your business with up to ten categories such as digital marketing company etc. Out of these, one is primary and nine others are secondary and this is unanimously the most important thing to improve local SEO. Thus, it is of utmost importance that you choose your categories and especially the primary category with extra care. It is important to note here that this does not mean adding more and more irrelevant categories. If your business has only three relevant categories, add them instead of adding eight non-relevant categories.
Maximize your reviews: Your Google Places page can also be improved with an increased number of Google Reviews. It has been found that more than any other business listing site, it is the reviews on Google which can help you in improving your business search. A glitch here is that if you receive too many or perhaps all good reviews, courtesy paid reviews, Google is quick to filter out some of these reviews. So, the trick is to gain reviews slowly and steadily and also make sure that the reviews are honest.
Page Verification: Last but not the least, verifying your page is just as important as anything else for solidifying your local search rankings. Although it is true that not having a verified location page will not make it impossible for your business to succeed, it is still worth the effort. So, once you have created a location page, get your listing verified by Google. This can be done with a phone call or a postcard to your business address to which Google will send a pin number. Enter this pin to get your location page verified as well as to boost your local search results.