Today, we are going to be talking about content curation. For the blissfully ignorant ones, let’s tell you what content curation is first! To put it simply, it is as simple as finding information relevant to your audience and disseminating it strategically through your communication channels. This may sound simple but in effect, it is quite complex and the need for a good content curator is more urgent than ever. There is a content outburst from all over which demands your time and attention and without a trusted content curator, it is next to impossible to stay on top of your industry trends.

Content curation can save you on the days you are busy and are likely to miss noteworthy news because you can always catch up on it later. So, we decided to help out the content curators out there by listing out a few very useful content curation tools for their convenience. Let us have a look at three cool tools which you can start off with, to help build value for your audience:


This is for the beginners who are not doing content curation on a large scale but are more on the ad hoc side; even so, this is the best place to start. Pocket can help you keep your interesting articles, videos and images in one place for reference and can integrate with over 500+ apps for easy saving and reference! As a bonus, if you have it on your phone, tablet or computer you don’t even need an internet connection to use it! Go check it out:

This is for the people already familiar with content curation and is definitely a cool thing to be on and what makes it cooler is its very Pinterest kind of interface. It not only lets you store chosen content but also comes up with relevant articles to view and share, once a topic of interest has been started.  You can start with a free trial and move on to the paid version where you will pay a minimum of $11/month (minimum). Have a look and decide for yourself:


Storify is another cool kid on the block which helps you make sense of the crazy and noisy social web. The concept on which it works is pretty simple; you can search, browse or create stories from Facebook, Twitter and Instagram to tell or follow a story. Companies are also using Storify to broadcast their events and product launches and if all this was not enough then the best part is that it is absolutely free to use! Get your own story at:

We will be covering more content curation tools this month, so stay tuned!


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