Berger Paints is a leading paint manufacturer in India, with over 100 years of history. They wanted to build their digital presence and grow the brand online.
What We Did:
HGS Interactive delivered a 360 degree digital transformation plan, led by our content marketing strategy.
HGS Interactive built a profile of Berger Paints' online consumers and developed a content strategy that would resonate with the target audience
As a result of our consumer study, we built the 7th sense content strategy
The 7th sense theme focused on equating colors to different human senses, this was then crafted into a responsive website.
In conjunction with the website, HGS Interactive started a blog for Berger Paints called imaginecolours.com, where content is updated on a weekly basis. The content is curated for search to grow online presence.
Additionally, we had influential guest bloggers write exclusive content for Berger Paints and share it with their followers. This increased the variety of the content and grew the consumer base organically.
Social Media Marketing:
We took the 7th sense theme to social media and created engaging content that was supported by event based campaigns and positive feedback.
Outcome for the Client:
- Post revamp, website traffic grew by 500%
- Social media fans on Facebook grew 15x
- More than 50% of top keywords for the brand ranked in the Top 10 Results
- Twitter followers of Berger Paints increased by 23%