Aurus needed our expertise to redefine their social media strategy. They wanted their activities on the social platforms to be well monitored. As the restaurant had re-opened, they wanted to create buzz about the re-opening and also wanted to promote their menu and events.
What We Did:
Through our content strategy, we engage and interact with fans and provide daily updates about the menu, events and the ambience. We also provide various food and beverage information, which is well received by our audience. In a few months, we have managed to increase the fan base and reached out to more unique users. Social Media Accounts
- HGS Interactive converted the human Facebook profile to a brand page, took over their existing accounts and implemented the new strategy. Instagram, Pinterest and Foursquare accounts created.
- Increased updates. Approximately 60 Facebook posts and over 150 Tweets in a month. Exclusive menu tabs are created, making it easier for the fans
- The increase in the social media postings have resulted in a rise in interactions.
- Live tweeting during events like the DJ night.
- When we took over the accounts in October 2012, the number of Twitter followers were 451 and Facebook likes were 2375.
- Use of Facebook adverts.
- Relevant social media monitored. News, blogs, forums are strategically key-worded. People who are talking about Aurus are tracked and then engaged.
- Specific targeting and control negative comments. Crisis Management.
- Facebook and Twitter used as main targets of communication strategy. Online presence is tracked and promoted through these platforms.
Usage of platforms like Zomato, Burrp, etc. and ensuring successful integration of the social media channels for events promotion.
Aurus caters to an elite audience who love food facts. We provide the audience with recommended combinations.
To build thought leadership.
Increase in followers:
Till date, the numbers stand at 532. A 20% and 40% rise for Twitter and Facebook respectively.
For Facebook, the 'talking about this' has increased from 4% to 12%.
Posts on aesthetic images of food and ambience as audience tends to like and respond more to the images. Engage interactions while promoting events like Sunset Grills and DJ nights.
Increased community engagement:
Numerous likes and shares, till date there are 320 fan likes and comments, and 67 shares.
By monitoring audience in the platforms like Google Plus, Trip advisor, Zomato, Burrp, Twitter, Facebook, etc., reviews are monitored. We listen to our audience and give appropriate feedback to them